Country Star John Rich Launches A Lifestyle Brand

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Country Lifestyle Clothing From John Rich

It was the spring of 2008. John Rich was sitting on the wharf in Gulf Shores, Alabama, sipping a beer and watching the crowds go by. When he glanced down at his drink, he noticed it was wrapped in a koozie that read, “Gulf Shores, in the heart of the Redneck Riviera.” Rich thought, “Wow, that’s such a great phrase! I wonder who owns it.” So he called his attorney, never imagining that the answer to his question would be … nobody!

In that moment, Redneck Riviera, LLC, was born.

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John Rich

Photo Credit: Joe Hardwick for Redneck Riviera

Less than a month after its online kickoff and spring break concert/launch party on March 18 in Panama City, Florida, Redneck Riviera’s website had racked up more than 10,000 email signups. Their line includes more than 40 tanks and tees for men and women, plus caps, accessories, koozies, license plates, decals and stickers. Plans are underway for a mass retail entry into brick-and-mortar stores in 2015. On the drawing board are Redneck Riviera slot machines, white and gold rums, beverages and foods, boots, denim, sunglasses, watches and, according to Rich, maybe even a Redneck Riviera Bar & Grill someday. Read more →