Country Star John Rich Launches A Lifestyle Brand
Country Lifestyle Clothing From John Rich
It was the spring of 2008. John Rich was sitting on the wharf in Gulf Shores, Alabama, sipping a beer and watching the crowds go by. When he glanced down at his drink, he noticed it was wrapped in a koozie that read, “Gulf Shores, in the heart of the Redneck Riviera.” Rich thought, “Wow, that’s such a great phrase! I wonder who owns it.” So he called his attorney, never imagining that the answer to his question would be … nobody!
In that moment, Redneck Riviera, LLC, was born.
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Photo Credit: Joe Hardwick for Redneck Riviera
Less than a month after its online kickoff and spring break concert/launch party on March 18 in Panama City, Florida, Redneck Riviera’s website had racked up more than 10,000 email signups. Their line includes more than 40 tanks and tees for men and women, plus caps, accessories, koozies, license plates, decals and stickers. Plans are underway for a mass retail entry into brick-and-mortar stores in 2015. On the drawing board are Redneck Riviera slot machines, white and gold rums, beverages and foods, boots, denim, sunglasses, watches and, according to Rich, maybe even a Redneck Riviera Bar & Grill someday. Read more →
, is in the studio recording a collection of songs that he wrote for his first-ever upcoming solo release. With the chance to work with legendary producer Michael Wagener at the helm mixing and mastering the record, Mark is playing all instruments on the album with the exception of drummer Mark Goodin. 
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after claiming to be somewhat of a “misfit.” Those are his own words. Jack White additionally says that he’s surprised if anyone pays attention to what he’s doing musically. Well, from Nashville Rocks to you Jack, please keep up the good